The Nice Stuff  

Each of us has trail of “personal consumption”. I shoot a story about each of us has his own personal garbage bag with unnecessary things, dried up impressions and pleasures.  

The consumer society has reached a new limit in its evolution. The speed which we strive to create new products and experiences is steadily increasing. “McKinsey” in 2016 wrote that 100 billion things are produced in the world, 3/5 end up in the trash in the same year.

New channels of information, especially social networks, have integrated into the flow that makes our desires.